Web Accesibility and Search Engine Optimization
Web accessibility and SEO are similar concepts; both focus on getting appropriate content for the users. Both the contents are machine readable. They are identical to each other. Both accessibility and SEOs use content structure, semantics and functionality to give the content to the users or to provide the relevance to the content.
Website accessibility has more straightforward guidelines than SEOs. But SEO is still required to get the content to work properly through the browsers and the assistive technology of the web accessibility.
SEO and Accessibility align more closely.
Improved SEO goes hand-in-hand with web accessibility. If the experience of the users has enhanced and better, then the site is likely to have lower bounce rates, higher conversions and less negative feedback and more positive responses, giving the benefit of consumer loyalty.
Here are 12 ways in which a site can be optimised for web accessibility:
- Responsive Design: It is a well-known fact that websites need to compatible with both desktops and mobiles for viewing. A professional designer is not required to create the site, because most of the websites themes are already responsive when they are built. That means they can automatically resize to be accessible and readable from any device, even a mobile. It is very important to know that websites have to be responsible for improved accessibility.
- Interaction Methods: Some users may not be able to use a mouse, keyboard or fingers for their mobile phones when interacting with a website. It is necessary to cut down on the inconvenience for the users. This problem can be tackled by providing features like text-to-speech options. These features will help users use the website without any physical interactions.
- Text Resizing: Some users may find it extremely difficult to read small texts, and oversizing feature looks a little sloppy on the web design in general. It is advisable to add a text resizing tool, so then the users can select the size of the text as per their convenience. It is also nice to make sure that the website works at different browser zoom levels.
- Alternative Text: Some users may have difficulty seeing the images on the website, The ALT text and caption fields should be used, as they are really important. This method will allow the user to understand what sort of visual context has been paired up with the content, without really having to see the image. It is also recommendable to enter a lengthy description about the images either the alt text and caption fields.
- Transcripts: Videos, podcasts or any other interactive media content may be an obstacle for users who have difficulty in hearing or are blind or experiencing some difficulty in viewing the media. Transcripts and captions are a must for these media for such people.
- Simplified Messaging: It is not a good idea to fill the website with too much content. Readers do not enjoy reading a 1000+ words text on each page, as attention spans are already shrinking. It is also not a very smart idea to use industry-specific jargons when writing for the websites. The language should preferably be simpler.
- Text Organisations: This is a part of the text simplification process. It is very necessary to use large and clear titles on top of every page. This method will help in better readability of the page as well as navigation. Within the body text on each page, the usage of obvious header titles and section breaks are also necessary. There should be abundant of white space left so that the users have a clear visual.
- Text Color: Using hyperlinks is a good idea, especially if the competition is seen not doing it. But, RED hyperlinks might be a problem for the people who are suffering from colour blindness. Colour can be a difficult thing to work on because of the people’s ability to see the right colour. It is advisable to find a colour blindness website checking tool. This tool will ensure that all the colours that are being used for the website, right from to design and colour of the logo to the images that have been put in, as well as the text background contrast properly with each other, and make it convenient for everyone to see.
- Directional Cues: It is advisable to use tooltips for the improvement of the website accessibility. Tooltips are nothing but tools that are useful if the user gets stuck at any point in time. Then it is also advisable to give little touches in the design that help direct the user towards the main element and content of the site.
- Clear Navigation: It is very important to keep very consistent and clear navigation. It is very useful for the users who visit the sites. The navigation should be easy and accessible through the top of the site. It is very important to make sure that the labels are written in simple terms so that everyone understands.
- Internal Search: For internal search, an internal search bar should be provided because some people might find navigation difficult. The internal search bar should be given at the top of the site, especially for sites that deal with e-commerce products. The search bar should also have the voice search feature, for the convenience of the users and also it will be helpful to the users.
- Form Directions: Whether a website deals with newsletter sign-ups, purchases or any other purpose, contact forms are essential for the website’s business. It is very important to communicate with the users of the website. Phone calls these days are losing their viability, so a form is the best alternative to replace phone calls. But some users might have comprehension issues, so, field labels should be used. These help the user to make it convenient, to fill in the required information.
These are only a few tips to make your website accessibility and SEO better.
The Ananyoo Team gives all the information about web accessibility and SEO. You can contact them for enquiring about Web Accessibility in India. They also provide information on ADA compliance for websites and30 minutes of free consultation.
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WordPress and Accessibility Lover. I realize that a Website or an Application is a constantly developing project and requires long-term assistance to make it perfect. Let me blend my accessibility skill with seamless design and development integration using WordPress to make a perfect website for you. I can be your team or become part of your team or let me help when you have a tricky design or development issue and need support. Whatever it is, I will be there to make your things beautiful, accessible, and functional.