Timepieces International Accessibility Audit
Web Accessibility Remediation for Timepieces International Shopify website to make it conforms with the WCAG technical standards and comply with the ADA.
This Timepieces International accessibility audit and WCAG 2.1 AA remediation covered the online store of a United States watch retailer offering timepieces and accessories.
A watch store asks shoppers to study specifications, choose a model and band, and check out — all through interactive controls. For a shopper using a screen reader or a keyboard, the accessibility of those specs, options and the checkout decides whether they can buy.
Table of Contents
Why accessibility is critical for an online store
E-commerce is one of the most active areas of United States web-accessibility law. Under the Americans with Disabilities Act (ADA) Title III, an online store is treated as a place of public accommodation, and courts and settlements have repeatedly pointed to WCAG 2.1 Level AA as the working standard for an accessible shop. For a watch retailer the detail matters: specifications shown only in images, model and band options a screen reader cannot read, or a product option a screen reader cannot read, or a checkout that traps keyboard focus, quietly turns a willing customer away.
Scope and standard
Our Timepieces International accessibility audit assessed the store against WCAG 2.1 Level AA, mapped to ADA Title III, across the journeys that matter: product pages, specifications, model and band options, the cart and checkout, and search and filtering.
How we ran the Timepieces International accessibility audit
- Screen-reader testing with JAWS and NVDA on Windows, VoiceOver on macOS and iOS, and TalkBack on Android
- Automated audits with Deque axe, Google Lighthouse and WAVE
- Keyboard-only operation of every step, with attention to focus order and a clearly visible focus indicator
- Colour-contrast analysis, plus 400% zoom and reflow testing for low-vision users
What accessibility means on each part of the site
Because Timepieces International sells on detail and options, our Timepieces International accessibility audit focused on the controls a shopper relies on:
- Model and band options need names and states a screen reader can read, so a shopper knows exactly what is selected.
- Specifications must be real text rather than images, so everyone can compare watches.
- Product images need meaningful alternative text, since look and finish are otherwise lost without sight.
- The cart and checkout need labelled fields, announced errors and a focus order that never traps the keyboard, because this is where the order is completed.
- Search, filtering and navigation need operable controls, visible focus, sufficient colour contrast and clean reflow at high zoom.
Outcome
This Timepieces International accessibility audit, combining manual and automated testing with remediation, brought the site into line with WCAG 2.1 AA expectations, so people using a screen reader or a keyboard can use it without barriers. Every fix was verified with assistive technology rather than assumed from an automated pass, so the result holds up in real use.