Day Undefned logo

Day Undefined Accessibility Audit

Web Accessibility Remediation for Day Undefned website to make it conforms with the WCAG technical standards and comply with the ADA.

  • https://dayundefined.com/
  • Shopify, Accessibility Audit, Accessibility Remediation, Accessibility Statement
  • Color Contrast Analyzer, Usablenet
  • Will Bubenik
  • September 21, 2021
  • Accessibility Services, Disability Services, Gadgets, Lifestyle Accessories

This Day Undefined accessibility audit and WCAG 2.1 AA remediation covered the online store of a United States lifestyle apparel brand selling clothing and accessories direct to customers.

An apparel store asks shoppers to choose sizes and colours, study product imagery, and check out — all through interactive controls. For a shopper using a screen reader or a keyboard, the accessibility of those options and the checkout decides whether they can buy.

StandardWCAG 2.1 AA
PlatformShopify
TestingManual + Automated
RegionUnited States

Why accessibility is critical for an online store

E-commerce is one of the most active areas of United States web-accessibility law. Under the Americans with Disabilities Act (ADA) Title III, an online store is treated as a place of public accommodation, and courts and settlements have repeatedly pointed to WCAG 2.1 Level AA as the working standard for an accessible shop. For an apparel brand the detail matters: size and colour pickers a screen reader cannot read, sizing charts locked in images, or a product option a screen reader cannot read, or a checkout that traps keyboard focus, quietly turns a willing customer away.

Scope and standard

Our Day Undefined accessibility audit assessed the store against WCAG 2.1 Level AA, mapped to ADA Title III, across the journeys that matter: product pages, size and colour options, sizing guidance, the cart and checkout, and search and filtering.

How we ran the Day Undefined accessibility audit

  • Screen-reader testing with JAWS and NVDA on Windows, VoiceOver on macOS and iOS, and TalkBack on Android
  • Automated audits with Deque axe, Google Lighthouse and WAVE
  • Keyboard-only operation of every step, with attention to focus order and a clearly visible focus indicator
  • Colour-contrast analysis, plus 400% zoom and reflow testing for low-vision users

What accessibility means on each part of the site

Because Day Undefined sells on size, colour and fit, our Day Undefined accessibility audit focused on the controls a shopper relies on:

  • Size and colour options need names and states a screen reader can read, so a shopper knows exactly what is selected.
  • Sizing and fit guidance must be real text rather than images, so everyone can choose correctly.
  • Product images need meaningful alternative text, since fit and colour are otherwise lost without sight.
  • The cart and checkout need labelled fields, announced errors and a focus order that never traps the keyboard, because this is where the order is completed.
  • Search, filtering and navigation need operable controls, visible focus, sufficient colour contrast and clean reflow at high zoom.

Outcome

This Day Undefined accessibility audit, combining manual and automated testing with remediation, brought the site into line with WCAG 2.1 AA expectations, so people using a screen reader or a keyboard can use it without barriers. Every fix was verified with assistive technology rather than assumed from an automated pass, so the result holds up in real use.

Services we provided for this client