True Classic Tees Accessibility Audit
Web Accessibility Remediation for True Classic Tees website to make it conforms with the WCAG technical standards and comply with the ADA.
This True Classic Tees accessibility audit and WCAG 2.1 AA remediation covered the online store of a fast-growing United States menswear brand built on well-fitting, affordable basics — tees, polos and essentials sold mostly in size-and-colour bundles.
A fit-driven apparel store asks shoppers to pick sizes, colours and bundle combinations, read a fit guide, and check out — all through interactive controls. For a shopper using a screen reader or a keyboard, whether those pickers and the checkout are accessible is what decides if they can build a bundle and buy.
Table of Contents
Why accessibility is critical for an online store
E-commerce is one of the most active areas of United States web-accessibility law. Under the Americans with Disabilities Act (ADA) Title III, an online store is treated as a place of public accommodation, and courts and settlements have repeatedly pointed to WCAG 2.1 Level AA as the working standard for an accessible shop. For a fit-led apparel brand the detail matters: size and colour pickers that convey nothing to a screen reader, a fit guide locked in an image, or a product option a screen reader cannot read, or a checkout that traps keyboard focus, quietly turns a willing customer away.
Scope and standard
Our True Classic Tees accessibility audit assessed the store against WCAG 2.1 Level AA, mapped to ADA Title III, across the journeys that matter for an apparel brand: product pages, the size, colour and bundle pickers, the fit guide, the cart and checkout, the account area, and search and filtering.
How we ran the True Classic Tees accessibility audit
- Screen-reader testing with JAWS and NVDA on Windows, VoiceOver on macOS and iOS, and TalkBack on Android
- Automated audits with Deque axe, Google Lighthouse and WAVE
- Keyboard-only operation of every step, with attention to focus order and a clearly visible focus indicator
- Colour-contrast analysis, plus 400% zoom and reflow testing for low-vision users
What accessibility means on each part of the store
Because True Classic Tees sells on size, colour and bundles, our True Classic Tees accessibility audit focused on the controls a shopper relies on:
- Size, colour and bundle pickers need names and states a screen reader can read, so a shopper knows exactly what is selected.
- The fit guide and sizing detail must be real text, not an image, so everyone can choose the right size.
- Product images need meaningful alternative text, since fit and colour are otherwise lost without sight.
- The cart and checkout need labelled fields, announced errors and a focus order that never traps the keyboard, because this is where the order is completed.
- Search, filtering and navigation need operable controls, visible focus, sufficient contrast and clean reflow at high zoom.
Outcome
This True Classic Tees accessibility audit, combining manual and automated testing with remediation, brought the store’s pickers, fit guide and checkout into line with WCAG 2.1 AA and ADA Title III expectations, so a shopper using a screen reader or a keyboard can choose a size, build a bundle and buy without barriers. Every fix was verified with assistive technology rather than assumed from an automated pass.