Asian Paints Accessibility Audit
Web Accessibility Audit and Remediation for the Asian Paints website, powered by Magento (Adobe Commerce), as well as its Android and iOS applications, to ensure compliance with WCAG technical standards and adherence to the Americans with Disabilities Act (ADA).
This Asian Paints accessibility audit and WCAG 2.1 AA remediation covered the website of India’s largest paints and home-décor company, where visitors explore colours, browse products, find stores and book painting services.
A paint brand’s site is unusually visual: colour catalogues, room visualisers, product ranges and service bookings all lean on imagery and interactive tools. For a visitor using a screen reader or a keyboard, the accessibility of those colour tools, product pages and booking forms decides whether they can choose a colour and arrange a service.
Table of Contents
Why accessibility matters for a consumer brand in India
In India, the Rights of Persons with Disabilities Act, 2016 establishes accessibility as a right, and WCAG 2.1 Level AA is the working standard for an accessible website. For a heavily visual brand the risk is specific: colour names and product detail conveyed by image alone, a visualiser a screen reader cannot operate, or a service-booking form without labels all exclude customers who rely on assistive technology.
Scope and standard
Our Asian Paints accessibility audit assessed the site against WCAG 2.1 Level AA across the journeys that matter for a paints and décor brand: the colour catalogues and shade pages, the room visualiser and colour tools, the product ranges, the store locator, the painting-service booking forms, and search and navigation.
How we ran the Asian Paints accessibility audit
- Screen-reader testing with JAWS and NVDA on Windows, VoiceOver on macOS and iOS, and TalkBack on Android
- Automated audits with Deque axe, Google Lighthouse and WAVE
- Keyboard-only operation of every step, with attention to focus order and a clearly visible focus indicator
- Colour-contrast analysis, plus 400% zoom and reflow testing for low-vision users
What accessibility means on each part of the site
Because Asian Paints leans on colour and visual tools, our Asian Paints accessibility audit focused on the parts a visitor relies on:
- Colour catalogues and shade pages need colour names and codes in text, not by swatch alone, so a screen-reader user can identify a shade.
- The room visualiser and colour tools need keyboard operation and text alternatives, so the experience is not sight-only.
- Product and range pages need names, specs and prices in text with clearly labelled actions.
- Store locator and service booking need operable controls, results in text, and forms with labels and announced errors.
- Navigation and content need sufficient colour contrast, visible focus and clean reflow at high zoom.
Outcome
This Asian Paints accessibility audit, combining manual and automated testing with remediation, brought the site into line with WCAG 2.1 AA expectations, so people using a screen reader or a keyboard can use it without barriers. Every fix was verified with assistive technology rather than assumed from an automated pass, so the result holds up in real use.