American Licorice Wholesale Accessibility Audit
Web Accessibility Remediation for American Licorice Company Wholesaler website to make it conforms with the WCAG technical standards and comply with the ADA.
This American Licorice Wholesale accessibility audit and WCAG 2.1 AA remediation covered the business-to-business side of American Licorice Company — the trade channel where retailers, distributors and other buyers order Red Vines, Sour Punch, Snaps and Torie & Howard candy in bulk.
A wholesale portal is all work and no window-shopping: account sign-in, a product catalogue, bulk and case quantities, order forms and trade terms. The people using it are buyers doing a job, and some of them use a screen reader or a keyboard — so the accessibility of those tools decides whether they can place a trade order at all.
Table of Contents
Why accessibility matters for a B2B ordering portal
Accessibility law in the United States does not stop at consumer shops. Under the Americans with Disabilities Act (ADA) Title III, a business’s online services are treated as a place of public accommodation, and WCAG 2.1 Level AA is the working standard. A wholesale buyer who relies on assistive technology has the same right to place an order as anyone — and a login, catalogue or bulk-order form that is not accessible simply locks that buyer, and their business, out.
Scope and standard
Our American Licorice Wholesale accessibility audit assessed the portal against WCAG 2.1 Level AA, mapped to ADA Title III, across the journeys a trade buyer relies on: account sign-in and registration, the product catalogue and search, case and bulk quantity selection, the order and reorder forms, and account and history pages.
How we ran the American Licorice Wholesale accessibility audit
- Screen-reader testing with JAWS and NVDA on Windows, VoiceOver on macOS and iOS, and TalkBack on Android
- Automated audits with Deque axe, Google Lighthouse and WAVE
- Keyboard-only operation of every step, with attention to focus order and a clearly visible focus indicator
- Colour-contrast analysis, plus 400% zoom and reflow testing for low-vision users
What accessibility means on each part of the portal
Because the wholesale portal is built for ordering rather than browsing, our American Licorice Wholesale accessibility audit focused on the tools a buyer uses to do their job:
- Sign-in and registration need labelled fields, announced errors and a keyboard-operable path, so a trade account is reachable without sight or a mouse.
- The product catalogue and search need operable controls and results announced to assistive technology, so a buyer can find a product quickly.
- Case and bulk quantity controls need clear names and states, so the buyer knows exactly what and how much they are ordering.
- Order and reorder forms need programmatic labels, clear instructions and announced errors, since this is where the trade order is placed.
- Account and history pages, navigation and tables need correct semantics, visible focus, sufficient contrast and clean reflow at high zoom.
Outcome
This American Licorice Wholesale accessibility audit, combining manual and automated testing with remediation, brought the B2B portal’s sign-in, catalogue and ordering tools into line with WCAG 2.1 AA and ADA Title III expectations, so a trade buyer using a screen reader or a keyboard can sign in, find products and place a bulk order without barriers. Because these are real commercial orders, every fix was verified with assistive technology rather than assumed from an automated pass.