American Licorice Company Accessibility Audit
Web Accessibility Remediation for American Licorice Company website to make it conforms with the WCAG technical standards and comply with the ADA.
This American Licorice Company accessibility audit and WCAG 2.1 AA remediation covered the corporate home of a family-owned candy maker in business since 1914. American Licorice Company is the maker behind Red Vines, Sour Punch, Snaps and the Torie & Howard organic line, run by the founding family across five generations.
A company website carries more than products: it tells the brand’s history, lists its family of brands, posts careers, supports its communities and offers a way to get in touch and find where to buy. Each of those is content or a form, and for a visitor using a screen reader or a keyboard, their accessibility decides whether the company is open to everyone — customers, job-seekers and partners alike.
Table of Contents
Why accessibility matters for a corporate brand site
A company’s public website in the United States is itself a place of public accommodation under the Americans with Disabilities Act (ADA) Title III, and WCAG 2.1 Level AA is the standard regulators and courts look to. The stakes reach beyond customers: a careers page or job application a screen-reader user cannot complete raises employment-access concerns too, and a contact form a keyboard user cannot submit closes the door on partners and the public.
Scope and standard
Our American Licorice Company accessibility audit assessed the corporate site against WCAG 2.1 Level AA, mapped to ADA Title III, across the journeys that matter for a brand-owner: the history and brand-family pages, the careers and job pages, the community and news content, the contact forms, and the “where to buy” information.
How we ran the American Licorice Company accessibility audit
- Screen-reader testing with JAWS and NVDA on Windows, VoiceOver on macOS and iOS, and TalkBack on Android
- Automated audits with Deque axe, Google Lighthouse and WAVE
- Keyboard-only operation of every step, with attention to focus order and a clearly visible focus indicator
- Colour-contrast analysis, plus 400% zoom and reflow testing for low-vision users
What accessibility means on each part of the site
Because American Licorice Company is a corporate and brand site rather than a checkout, our American Licorice Company accessibility audit focused on content and contact rather than a cart:
- History and brand-family pages need a clear heading structure and text alternatives for imagery, so a screen-reader user can follow the story and the brands.
- Careers and job pages need accessible listings and application forms with labels and announced errors, so applying for a role never depends on sight or a mouse.
- Contact forms need programmatic labels, clear instructions and announced errors, so customers and partners can reach the company.
- News, community and video content need captions, text alternatives and keyboard-operable players.
- Navigation and “where to buy” content need visible focus, sufficient colour contrast and clean reflow at high zoom.
Outcome
This American Licorice Company accessibility audit, combining manual and automated testing with remediation, brought the corporate site’s content, careers and contact journeys into line with WCAG 2.1 AA and ADA Title III expectations, so customers, job-seekers and partners using a screen reader or a keyboard can use the site without barriers. Because careers and contact carry real consequences, every fix was verified with assistive technology rather than assumed from an automated pass.