This Hai Trim & Feathers accessibility audit and WCAG 2.1 AA remediation covered the online store of a United States supplier of trims, feathers and fashion embellishments used by designers and makers.
A trim-and-feather supplier asks shoppers to choose colours, types and quantities, then check out - all through interactive controls. For a shopper using a screen reader or a keyboard, the accessibility of those options and the checkout decides whether they can order the right materials.
Table of Contents
Why accessibility is critical for an online store
E-commerce is one of the most active areas of United States web-accessibility law. Under the Americans with Disabilities Act (ADA) Title III, an online store is treated as a place of public accommodation, and courts and settlements have repeatedly pointed to WCAG 2.1 Level AA as the working standard for an accessible shop. For a materials supplier the detail matters: colour and type options a screen reader cannot read, swatches shown without text, or a product option a screen reader cannot read, or a checkout that traps keyboard focus, quietly turns a willing customer away.
Scope and standard
Our Hai Trim & Feathers accessibility audit assessed the store against WCAG 2.1 Level AA, mapped to ADA Title III, across the journeys that matter: product pages, colour, type and quantity options, filtering and search, the cart and checkout, and the account area.
How we ran the Hai Trim & Feathers accessibility audit
- Screen-reader testing with JAWS and NVDA on Windows, VoiceOver on macOS and iOS, and TalkBack on Android
- Automated audits with Deque axe, Google Lighthouse and WAVE
- Keyboard-only operation of every step, with attention to focus order and a clearly visible focus indicator
- Colour-contrast analysis, plus 400% zoom and reflow testing for low-vision users
What accessibility means on each part of the site
Because Hai Trim & Feathers sells through product options and a checkout, our Hai Trim & Feathers accessibility audit focused on the controls a shopper relies on:
- Colour, type and quantity options need names and states a screen reader can read, so a shopper orders exactly what they need.
- Swatches and product images need meaningful alternative text, since colour and texture are otherwise lost without sight.
- Unit pricing and detail must be clear text with labelled “add to cart” controls.
- The cart and checkout need labelled fields, announced errors and a focus order that never traps the keyboard, because this is where the order is completed.
- Search, filtering and navigation need operable controls, visible focus, sufficient colour contrast and clean reflow at high zoom.
Outcome
This Hai Trim & Feathers accessibility audit, combining manual and automated testing with remediation, brought the site into line with WCAG 2.1 AA and ADA Title III expectations, so people using a screen reader or a keyboard can use it without barriers. Every fix was verified with assistive technology rather than assumed from an automated pass.