No Limbits logo

No Limbits Accessibility Audit

Web Accessibility Remediation for No Limbits website to make it conforms with the WCAG technical standards and comply with the ADA.

  • https://www.no-limbits.com/
  • Shopify, Accessibility Audit, Accessibility Remediation, Accessibility Statement
  • Color Contrast Analyzer, Usablenet, Deque AXE
  • Will Bubenik
  • September 23, 2021
  • Clothing Stores, Disability Services, Fashion Stores

This No Limbits accessibility audit and WCAG 2.1 AA remediation covered the online store of a United States adaptive-apparel brand — clothing designed specifically for people with disabilities, from wheelchair-friendly trousers to sensory-friendly and easy-dressing designs.

For most stores accessibility is essential; for an adaptive-clothing brand it is the whole point. The people most likely to shop here are disabled customers, many of whom use a screen reader, a keyboard or other assistive technology — so if the store itself is not accessible, it fails the exact audience it was built to serve.

StandardWCAG 2.1 AA
PlatformShopify
TestingManual + Automated
RegionUnited States

Why accessibility is essential for an adaptive-apparel brand

E-commerce in the United States is covered by web-accessibility law: under the Americans with Disabilities Act (ADA) Title III an online store is a place of public accommodation, and WCAG 2.1 Level AA is the working standard. But for No Limbits the case runs deeper than compliance. A brand created for disabled customers must let those customers actually shop — read product details, choose adaptive options and check out independently. An inaccessible store would contradict the brand’s entire reason for existing.

Scope and standard

Our No Limbits accessibility audit assessed the store against WCAG 2.1 Level AA, mapped to ADA Title III, across the journeys that matter most to its customers: product pages, descriptions of adaptive features, size and adaptation options, the cart and checkout, the account area, and search and filtering.

How we ran the No Limbits accessibility audit

  • Screen-reader testing with JAWS and NVDA on Windows, VoiceOver on macOS and iOS, and TalkBack on Android
  • Automated audits with Deque axe, Google Lighthouse and WAVE
  • Keyboard-only operation of every step, with attention to focus order and a clearly visible focus indicator
  • Colour-contrast analysis, plus 400% zoom and reflow testing for low-vision users

What accessibility means on each part of the store

Because No Limbits serves disabled shoppers directly, our No Limbits accessibility audit focused on the parts those customers depend on:

  • Adaptive-feature descriptions must be clear, structured text, so a screen-reader user fully understands how a garment is designed to help.
  • Size and adaptation options need names and states a screen reader can read, so the right adaptive choice is never a guess.
  • Product images and demos need meaningful alternative text and, for any video, captions, so the design is conveyed without sight or sound.
  • The cart and checkout need labelled fields, announced errors and a focus order that never traps the keyboard, so a disabled customer can complete the purchase independently.
  • Search, filtering and navigation need operable controls, visible focus, sufficient contrast and clean reflow at high zoom.

Outcome

This No Limbits accessibility audit, combining manual and automated testing with remediation, brought the store into line with WCAG 2.1 AA and ADA Title III expectations — so the disabled customers the brand exists for can read about adaptive features, choose the right options and check out independently. For a brand built on inclusion, every fix was verified with assistive technology rather than assumed from an automated pass, so the promise holds in real use.

Services we provided for this client