Snaps Candy Accessibility Audit
Web Accessibility Remediation for Snaps Candy website to make it conforms with the WCAG technical standards and comply with the ADA.
This Snaps Candy accessibility audit and WCAG 2.1 AA remediation covered the web home of one of American Licorice Company’s most nostalgic brands. Snaps are the bite-size, candy-coated licorice pieces first made back in the 1930s — a heritage favourite sold to fans who grew up on them.
Even a heritage candy sells online through interactive parts: product pages, the shop, cart and checkout, and a store locator. For a customer using a screen reader or a keyboard, the accessibility of those parts is what decides whether they can order the candy they remember.
Table of Contents
Why accessibility is critical for an online candy brand
E-commerce is one of the most active areas of United States web-accessibility law. Under the Americans with Disabilities Act (ADA) Title III, an online store is treated as a place of public accommodation, and courts and settlements have repeatedly pointed to WCAG 2.1 Level AA as the working standard for an accessible shop. For a heritage brand whose buyers span generations, an inaccessible product page or checkout shuts out loyal customers — including older shoppers and people with disabilities who rely on assistive technology.
Scope and standard
Our Snaps Candy accessibility audit assessed the site against WCAG 2.1 Level AA, mapped to ADA Title III, across the journeys that matter for a candy brand: the product pages, the shop and bulk or jar options, the cart and checkout, the store locator, and the brand and history content.
How we ran the Snaps Candy accessibility audit
- Screen-reader testing with JAWS and NVDA on Windows, VoiceOver on macOS and iOS, and TalkBack on Android
- Automated audits with Deque axe, Google Lighthouse and WAVE
- Keyboard-only operation of every step, with attention to focus order and a clearly visible focus indicator
- Colour-contrast analysis, plus 400% zoom and reflow testing for low-vision users
What accessibility means on each part of the site
Because Snaps is a simple, much-loved brand store, our Snaps Candy accessibility audit focused on the parts a customer relies on:
- Product and pack-size pages need names, sizes and prices in text, with clearly labelled “add to cart” controls, so a screen-reader user can order the right pack.
- Product images need meaningful alternative text, so the candy is recognisable to a customer who cannot see the packaging.
- The cart and checkout need labelled fields, announced errors and a focus order that never traps the keyboard, because this is where the order is completed.
- The store locator needs keyboard-operable controls and results in text, so a customer can find Snaps in a shop nearby.
- Navigation and content need sufficient colour contrast, visible focus and clean reflow at high zoom, which matters for older and low-vision buyers.
Outcome
This Snaps Candy accessibility audit, combining manual and automated testing with remediation, brought the brand’s product pages, shop and checkout into line with WCAG 2.1 AA and ADA Title III expectations, so any customer using a screen reader or a keyboard can find and order the candy without barriers. Because the audience spans generations, every fix was verified with assistive technology rather than assumed from an automated pass.