Having an ADA compliant website matters, because the Americans with Disabilities Act (ADA) is a civil rights law that gives people with disabilities equal access to online opportunities, information and facilities. Many of us might know that the act is applicable to various physical structures and barriers, such as while constructing door widths, threshold heights, ramp angles and more. However, what about websites?
Yes. Some companies have spent much money defending or settling lawsuits claiming they did not have an ADA compliant website, and that its design violates the guidelines on the protections offered under the ADA.
Weak Website Regulations
The ADA was first enacted in 1990, which was much before the Internet was available to the public. For this reason, there was no mention of websites, and no definition of an ADA compliant website, in the original text.
After Netscape was launched in 1994, Internet Explorer and Yahoo! in 1995, and Google in 1998, the ADA was further amended. However, it still did not explicitly mention the address of the websites. This created ambiguity and complicated the situation for businesses. That being said, today, Title III of the ADA applies to what is termed as “Public Accommodations” and includes the markets where companies are required to take reasonable steps in designing their website so that people with vision, hearing, and speech disabilities can navigate effectively.
The federal agency accountable for implementing the ADA, The Department of Justice (DOJ), has long taken the position that a business must offer an ADA compliant website just as it offers an accessible store and the verdict was mostly agreed upon. Upon failing to abide by this, the DOJ settled with Target Corporation for $6,000,000 in damages and almost $4,000,000 in attorney’s fees in one of the high-profile cases.
However, there are arguments which say the ADA should only apply to businesses which have a physical location or are only selling products or services online. This is because the cost of defending a lawsuit makes an ADA compliant website a serious concern for all businesses, not only large ones.
However, the DOJ is not the only concern. The Target settlement spawned an industry of organizations and attorneys who pursue claims and solutions against businesses that do not appear to have an ADA compliant website. However, these are not the corporations with deep pockets which are being targeted; some Monterey County agriculture businesses have faced mid-five-figure settlement demands.
There is no such thing as ADA Compliance
Even though Google ADA Website Compliance received more than 11,000,000 responses, there is no single regulation that defines an ADA compliant website. However, there are ways to limit any legal exposure.
“Because of the lack of prescriptive regulations, there is no legal safe-harbour or guarantee that a website is compliant with accessibility laws. However, following the available guidelines for designing accessible websites and demonstrating a sincere effort is an effective way to make your company less of a target for lawsuits,” said Stephen D. Pahl, an attorney with Pahl & McCay in San Jose.
That being said, the good news is any business planning a new website, if it builds an ADA compliant website from the start, can also get the best Search Engine Optimization (SEO) results. This is for a fact that it upholds the best practices for website designing, programming and SEO techniques.
If the guidelines for accessibility are taken into consideration at the early stages of website design, it would not add much to the expense of the website development in the later stages and equally frees them from the risk of any anti-complaint issues.
Fixing an Existing Website
After all these discussions, it’s clear by now that accessible websites are no longer a free idea. Depending on how an existing website was designed or programmed, it can be possible to turn it into an ADA compliant website by fixing many of the accessibility issues retroactively, without radically redesigning the site, though a significant overhaul could also be required.
For instance, the WordPress platform, which is one of the most popular CMS, is used to create an estimated 25 percent of all websites; it has many features available in the core software which can be successfully configured by a programmer as well as a developer to make sites more accessible.
Also, there are some of plug-ins which, when used carefully, can provide key functionality on a WordPress site which otherwise might not be deemed affordable.
A thorough evaluation of any website’s design and programming code by a well-versed developer who has complete knowledge of accessibility issues can afford an understanding of the alternatives. However, because of evolving technologies and the proliferation of mobile devices, if an existing site is more than five years old, it might be better to consider redesigning the website completely to improve the overall functionality and accessibility.
Not every platform can deliver an ADA compliant website, particularly the low-cost templated systems. Some popular website builders openly admitted for years that a fully compliant site was not possible on their platform, and although most have improved since, the templates and widgets still need checking one by one.
Website Accessibility Guidelines
Section 508 of the Rehabilitation Act highlights the accessibility standards for federal government websites. The act also applies to the websites of companies which are affiliated with government contracts or receive federal government funding (for detailed information, check www.section508.gov.
The new laws still have many ambiguities, such as where it says the “characters shall contrast with their background with either light characters on a dark background or dark characters on a light background”. However, this degree of contrast is open to subjective interpretation and varies from person to person.
The DOJ has often aimed at the Web Content Accessibility Guidelines (WCAG) 2.0 while settling investigations against non-governmental websites (see more about it on www.w3.org/TR/WCAG20). While Section 508 and WCAG 2.0 are not identical, they have similar principles and applications.
ADA compliant website: frequently asked questions
What makes a website an ADA compliant website?
In practice, meeting WCAG 2.1 Level AA. The ADA itself has no technical checklist, so courts, the Department of Justice and settlement agreements use WCAG as the yardstick. An ADA compliant website works with a keyboard alone, works with screen readers, has enough colour contrast, gives every image meaningful alt text and labels every form field.
Is there an official ADA compliant website certificate?
No. Nobody can issue a legally binding certificate. What you can have is an audit report against WCAG 2.1 AA, an accessibility statement, and evidence of regular testing. That documentation is what protects you when a complaint arrives.
Does a small business need an ADA compliant website?
Yes, if it serves the public. Title III applies regardless of company size, and demand letters routinely reach restaurants, dentists, small shops and local service providers. An ADA compliant website costs far less to build than a lawsuit costs to settle.
How long does it take to make an ADA compliant website?
A small brochure site can usually be remediated in one to three weeks. Larger e-commerce or booking systems take longer, because forms, carts and third-party widgets must all be fixed and re-tested. You can see how a full remediation runs in our web accessibility case study.
Can WordPress produce an ADA compliant website?
Yes. WordPress core follows accessibility coding standards, and an accessibility-ready theme with carefully chosen plugins gets you most of the way. The remaining work is content discipline: headings in order, descriptive link text, captions and transcripts. Our WordPress ADA compliance theme was built for exactly this.
Competing guidelines that are not final can make you go giddy, especially if you are not sure what an ADA compliant website should look like. So, if you have more grey areas than black and white and have found ‘subjective interpretation’ a highly confusing term when it comes to designing, let the Ananyoo team help you build an ADA compliant website.
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