Chef Bobo Accessibility Audit
Redesign Chef Bobo website to modern and WCAG Compliant accessible website using Ananyoo theme.
This Chef Bobo accessibility audit and WCAG 2.1 AA remediation covered the online store of a chef-led food brand selling direct to customers in the United States.
A food brand asks shoppers to choose products, read ingredient and allergen detail, and check out — all through interactive controls. For a shopper using a screen reader or a keyboard, the accessibility of those product pages and the checkout decides whether they can buy.
Table of Contents
Why accessibility is critical for an online store
E-commerce is one of the most active areas of United States web-accessibility law. Under the Americans with Disabilities Act (ADA) Title III, an online store is treated as a place of public accommodation, and courts and settlements have repeatedly pointed to WCAG 2.1 Level AA as the working standard for an accessible shop. For a food brand label detail matters: ingredients and allergens shown only in images, product options a screen reader cannot read, or a product option a screen reader cannot read, or a checkout that traps keyboard focus, quietly turns a willing customer away.
Scope and standard
Our Chef Bobo accessibility audit assessed the store against WCAG 2.1 Level AA, mapped to ADA Title III, across the journeys that matter for a food brand: the product pages, ingredient and allergen detail, the cart and checkout, and search and filtering.
How we ran the Chef Bobo accessibility audit
- Screen-reader testing with JAWS and NVDA on Windows, VoiceOver on macOS and iOS, and TalkBack on Android
- Automated audits with Deque axe, Google Lighthouse and WAVE
- Keyboard-only operation of every step, with attention to focus order and a clearly visible focus indicator
- Colour-contrast analysis, plus 400% zoom and reflow testing for low-vision users
What accessibility means on each part of the site
Because Chef Bobo is a food store, our Chef Bobo accessibility audit focused on the parts a shopper relies on:
- Product pages need names, sizes and prices in text, with clearly labelled “add to cart” controls, so a screen-reader user can choose without guessing.
- Ingredient and allergen information must be real text, not an image, so people with dietary needs and assistive technology can read it.
- Product images need meaningful alternative text, since packaging and flavour cues are otherwise lost without sight.
- The cart and checkout need labelled fields, announced errors and a focus order that never traps the keyboard, because this is where the order is completed.
- Search, filtering and navigation need operable controls, visible focus, sufficient colour contrast and clean reflow at high zoom.
Outcome
This Chef Bobo accessibility audit, combining manual and automated testing with remediation, brought the site into line with WCAG 2.1 AA expectations, so people using a screen reader or a keyboard can use it without barriers. Every fix was verified with assistive technology rather than assumed from an automated pass, so the result holds up in real use.