Kundu World Travels is a tour and travel agency in Kolkata, founded in 2023. It runs group tours and custom holidays to Europe, South East Asia, the Middle East, Africa, Central Asia and South Asia. Their WordPress website, built on the Kadence theme with Elementor Pro, looked good, but it had real barriers: low contrast text, links with no names, a slider with no pause control and enquiry forms that did not work properly. They asked us to turn it into an accessible travel agency website that meets WCAG 2.2 Level AA, without losing the look the owner loves.
The brief grew as we went: all 51 URLs remediated, 33 enquiry forms tested and repaired, a new footer and WhatsApp section, SEO and tour schema on every page, a much faster mobile site, Google Search Console and Analytics, and a secure branded login - all of it working equally well for screen reader users, keyboard users and low vision readers on a phone.
Table of Contents
Why accessibility matters for a travel agency
A holiday is a big purchase, and people plan it slowly. They read the itinerary, compare dates and prices, and only then send an enquiry. If a traveller who uses a screen reader cannot read the tour details, or a keyboard user cannot reach the enquiry form, the agency simply loses that booking. Many travellers are older people and families browsing on a phone, often with large text switched on. For them, clear contrast, proper headings and forms that really work are not extras - they decide whether the enquiry is sent at all.
Scope and standard
We audited and remediated the whole live site against WCAG 2.2 Level AA: the home page, 28 tour pages, destination and blog pages, FAQ, About, Contact and How to Pay - 51 URLs in all. The client already had a Kadence and Elementor Pro build, so we worked inside it rather than rebuilding, and fixed each issue at its source in the theme settings, the Elementor templates and one site-wide accessibility snippet. The slider stayed, because the owner loves it; we made it accessible and fast instead of removing it. Alongside accessibility, the work covered enquiry email delivery, design improvements, SEO and schema, performance and Google setup.
How we remediated the Kundu World Travels website
- Accessibility across all 51 URLs: colour contrast, a proper heading order, a name for every link and button, a skip link and a compliant mobile menu that opens, closes and returns focus correctly
- An accessible slider: a visible Pause control, labelled previous and next arrows, labelled slide dots, and decorative images silenced for screen readers
- Enquiry forms with proper labels, autocomplete and clear error messages. We tested all 33 forms and found one that had been silently losing every enquiry. Email delivery is now fixed, replies go straight to the customer, and about 280 spam and test entries were cleaned out
- Design improvements: a new footer with a "Request a Call Back" form, a "Chat on WhatsApp" section on the home page, redesigned slider controls and a cleaner mobile layout
- SEO and schema: titles and descriptions on all 50 pages, TouristTrip schema on 28 tours, FAQ, About and Contact page schema, a complete local business profile (address, map location, hours and phone) and 38 branded social share images
- Performance: 50 stylesheets combined into 10, fonts served locally, 61 oversized images re-created as WebP (12.3 MB saved), and separate phone and desktop slider images with smart loading
- Google Search Console and Analytics set up with the owner as Owner and Administrator, and the sitemap submitted (51 pages found)
- A secure, branded login page built with our own Ananyoo Accessible Login plugin, with a custom login address and colours taken from the client’s logo
- Automated audits with Deque axe and Google Lighthouse on every page type, with keyboard, colour contrast and browser zoom checks on the menu, slider and forms
What accessibility means on each part of the site
Each part of a travel website carries its own accessibility duties:
- Home page slider - a visitor can pause the moving slides, and every arrow and dot says what it does, so nothing moves out of the user’s control
- Tour pages - each itinerary has real headings for the days, inclusions and price, so a screen reader user can jump straight to what they need
- Enquiry and call back forms - every field has a visible label and autocomplete, errors are clearly announced, and the enquiry actually reaches the agency
- WhatsApp and phone contact - named links that work from a keyboard or a screen reader, not an unlabelled icon
- Mobile menu - opens and closes from the keyboard, announces whether it is open, and never traps focus
- Staff login - a labelled, keyboard friendly and branded login page, kept away from bots behind a custom address
None of this is decoration. For a travel agency, an accessible website means more travellers can read the tour, trust the company and send the enquiry.
Outcome
kunduworldtravels.com now meets WCAG 2.2 AA across all 51 URLs, and it is much faster too. On the home page, Google PageSpeed shows 100 for Accessibility, Best Practices and SEO on both mobile and desktop. Mobile performance went from 64 to 88 and desktop from 91 to 97, and the mobile page load (Largest Contentful Paint) came down from over 9 seconds to 3.4 seconds, with 0.9 seconds on desktop. Every enquiry now reaches the agency, the owner has full control of Search Console and Analytics, and the slider the owner loves is still there - only now every visitor can use it.